Digital photography or classic, film photography
?
Just a few years ago, if you intended to print (offset) color
images at a decent quality in a magazine or brochure you needed
transparencies (slides), usually medium format from 6x4.5 to
6x7cm. Even the 35mm format slides were often not enough, not
to mention 35mm negative film and the photographs from 35mm.
In the past three years the digital photography technology literally
exploded and now for any practical purpose match or exceeds the
results
from 35mm systems, with some caveats detailed below.
In fact, any current digital SRL (single lens reflex) camera
will offer greater flexibility and often higher quality than
35mm film.
Even if the digital compact and prosumer cameras have now from
4 to 8 megapixel sensors, you should be aware that their
results
can not get close to those from a DSLR.
This is not the place to enter into detailed explanations, it
is enough to know that the actual image quality does not depends
only on how many megapixels a camera have but to many other
factors, the most important being the physical size of the sensor.
Digital photography advantages:
- real time feed back - you can check the image and, if necessary,
make adjustments and take another one. When appropriate,
we shoot directly ito a computer so you can check the images
on the spot.
- it is a first generation image, as opposed to a scanned slide
or photograph
- digital images have no grain so they enlarge better (in some
condition they suffer from noise, but we are talking professional
digital photography here)
- very fast turnaround, because even the photographer is doing
some digital magic on them the classic processing lab is
avoided and so is the scanning time. We even deliver the proofs
using the Internet so no transportation time and expenses here.
- better cost control, because you pay only for the images
chosen, avoiding film and processing expenses for the whole
shooting
and also scanning costs which, when you demand quality, are
quite high.
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